Friday, 26 May 2017
Thursday, 25 May 2017
Wednesday, 24 May 2017
Tuesday, 23 May 2017
Audiences response and behaviour : task 1
Abigail Mbaki Audience Response and Behaviour
Task 1
For this assignment I will be analysing the effects of audience response and behaviour towards shooting games for 16-18 year olds.
According to the American Psychological Association research it " demonstrates a consistent relation between violent video game use and increases in aggressive behaviour, aggressive cognitions and aggressive affect, and decreases in pro-social behaviour, empathy and sensitivity to the aggression". This research suggests that violent video games do have an effect on a child's behaviour.
The hypodermic needle is a theory about audiences , the theory implies that the media has a powerful effect on its audience, so it influences how it's audience think and feel by simply following instructions and doing as they are told. The hypodermic theory believe that their audience are passive. The creators of the shooting games such as GTA and Call of Duty produced and edited the game the way they wanted it to be by injecting its audience with information they want them to take in. With shooting / violence games it teaches its audience about information how to use weapons and their impacts on using it . Shooting / violence games teach individuals how to work as a team and also how to defend themselves. This hypodermic theory proves that the media has an impact on how you react or think towards things and what you consume as an audience. The hypodermic theory is like a big needle that the creators have packed on what they want the audience to receive it .
The audience who play these violent games such as Call of duty and Grand theft auto have passively chosen to play it , they went out of their way to play the game by choice and did not question anything about it but just accepted what they receive. According to my survey results 72% of the students play shooting games by choice and 61% enjoy playing the shooting game.
In terms of the uses and gratification theory it explains why the audience have decided to consume different types of media. The Harrold Lassell theory believes that audiences use the media for their own well-being and entertainment. Harrold also believes that once you start to watch/ play something you enjoy you begin to look for similar things that correlate with what you like . For example from our survey statistics the 61% of my target audience who enjoy playing shooting games, play a range of different shooting games . Another example is , if the audience members play GTA , because they are impressed with the results of the first addition that they have played , they won't hesitate to by a new version when it comes out because they put their trust in the games and know what to expect.
Participatory is when the audience at home get the chance to participate with the media they are taking in. In terms of this the target audience have decided to participate with my primary research by filling out my survey for me to gain first-hand information and results. Another participatory act is the audience by playing the games, they get a chance to participate in online competitions and get the chance to invite their friends through social media linked with the games.
Oppositional is when the audiences are aware of the negativity of the media they are consuming but they reject it because they feel that the good out weighs the bads. For example my target audience are aware that these shooting games contain violent graphic contents of killings and shootings which can be very effective. But because they enjoy playing the game, they ignore these factors. Many of our target audience preferred to play violent/ shooting games more than other game genres because they find it very entertaining and fun.
Many of our target audience are aware of the effects of exposure to explicit sexual or violent content. In the game GTA there are explicit sexual content. According to my survey results and statistics it shows that 94% of the audience meet the legal age requirement to play these violent games which is 18. They are fully aware of the sexual contents and it does not affect them.
In terms of effects of advertising the creators of the game advertised the game in a way which they know the audience will like. When watching these game adverts they include the shooting parts, fights and sexual contents. What they see is what they get. The adverts are not deceiving , they portray exactly what Is in the game. The adverts are advertised on different platforms such as , Youtube, being an ad before the videos that views have to actively watch. It is also advertised on TV, at bus stops , on buses and twitter. The pictures used for the adverts are eye catching and make the audience want to know more about the game.
Tuesday, 9 May 2017
website report
Abigail Mbaki
Task1: Media Products and audiences –Websites
For this task I will be analyzing media products which has been created for a certain audience through a report. The media product that I will be reviewing is the Miss Guided website. I will be using codes and conventions to evaluate this website and give my feedback. By gaining information I had to do my own primary research of what the target audience really think and what makes them fit to be a target audience. The research I conducted was through a questionnaire, I asked the audience questions about the website.
The Missguided is website is aimed strictly at females, they do not sell male clothes. Their target audience are between the ages of 15-28. Through the statistics of my survey it gave me the results that 70% of the target audience are 15-18 year old's, 20% are 19-21year old's and 10% are the between the ages of 26-28 year old's. So more than halve of the audience are 15-18 year old's. 80% of the girls are from East London, 90% are students and 10% are in full time employment. MissGuided is aimed towards at females of all sizes , they have a tall section , petit and plus sizes.
The layout of the Missguided website is fairly easy to navigate, the use of the column drop down makes it easier to find exactly what you want in what section.
When arriving on the Missguided website there are photographs of young females wearing what is currently trending and these photographs take up most of the page so it is very easy to spot and grab your attention. There are also large offer fonts on the page. The audience found missguided fairly easy to navigate 90% agreed with this . 10% of the audience found it ok.
The features that stood out the most for the audience was the pictures , the layout and the colours. More than halve of the target audience liked the website said they liked the website and would re-visit the missguided website, reasons for re-visiting the website if they need to buy an outfit. 20% disagreed and said that they would not revisit the website because it does not have any clothes they and also it is not really tailored towards them.
Most of the audience said that they would recommend this site to their friends , older teens and young people who are interested in fashion.
Tuesday, 2 May 2017
Thursday, 20 April 2017
secondary research imbd
Django unchained secondary research
Director: Quentin Tarentino
Writer: Quentin Tarentino
Genre:
Drama/ western
Age rating: 18
Language: English German French Italian
Release
date: 18th January 2013
Budget:
$100,000,000
Opening weekend
$30, 122,888 (USA) HUF 64,091 Italy
3,454,936 euros (Italy)
Gross:
$162,804,648
Won 2 Oscars
Top rated
movies #59
DJANGO UNCHAINED REVIEWS
THE GUARDIAN RATED: 5/5 STARS
"Quentin Tarantino makes a dizzy return to form with a horribly funny slavery western – and Samuel L Jackson is extraordinary as the ultimate Uncle Tom"
THE TELEGRAPH: 5/5 STARS
"There is strange and brilliant magic at work in Quentin Tarantino's new film Django Unchained, writes Robbie Collin"
IMDB: 8.4/10
Tuesday, 11 April 2017
Friday, 31 March 2017
task 1b:
Daisy Abeka
Effects of exposure to explicit sexual or violent content.
For our primary research, our focus group shows us that none of the explicit content that we listed such as, racial comments, sexual scenes, blood violence and others effected those in the class who watched the film because that it what made the film interesting. And it’s known because it was directed by Quentin Tarantino, and that is his style of movies. With the responses for Rush hour, there was not a lot of explicit content shown through the film. This did not affect our audience. As the movie was more comedy based and classified at a suitable age.
Effects of advertising
Through our primary research, our audience answered the questions by saying they watched the trailer which made them interested to watch it. The feedback we received also revealed the use of through online and posters which influenced them to watch the film. Another reason why the advertising affected our focus group to watch the movie was also because of the use, of the popular actors such as Jamie Fox, being a known actor, attracted them to also be interested to watch. Rush hour had an effective advertisement due to the use of online trailers, and billboards. As well as the exposure of two famous actors involved which our feedback showed drawn them to watch the movie.
Health concerns
The responses also indicate even though the film there was no health concerns that affected our audience. Rush hour also didn’t have any effect on health or negative effects towards the audience.
Censorship debates
As Django contained a lot of explicit content and violent scenes, it has been classified by the government with an age range. As our focus group learned that the use of exposure t the scenes can cause a negative effective. Django being rated an 18 film was debated due to the negative effects it could have on a younger viewer.
With Rush hour, the censorship debate classified it as a 15 film. Our audience preferred Rush hour more due to it having less explicit content viewed. And being more family friendly if younger viewers were able to watch.
Responses
Overall the response we received from Django showed that 100% enjoyed watching Django, as 50% of our group liked action films. This indicates a positive response towards the film. Our feedback also shows that Quentin Tarantino films are also enjoyable for the audience, as the use western and action was emerged to create the movie. The responses we received from rush hour were also positive as, the actors in the film
engaged our focus group to be interested to watch it. Another reason for this was also because the genre action comedy was a popular response we received.
Negotiated
In Django due to the story behind it, showcasing the story of slavery, the audience negotiated by also saying the negative impact towards the film was the use f violence and the plot twist involved. Bringing a western genre in the film as well which makes the film entertaining to watch, rather than educational. With rush hour being a comedy there were no negotiation through our response , as although it was a crime action, the use of funny and mild adult humour involved made it suitable for the type of movie.
Effects of exposure to explicit sexual or violent content.
For our primary research, our focus group shows us that none of the explicit content that we listed such as, racial comments, sexual scenes, blood violence and others effected those in the class who watched the film because that it what made the film interesting. And it’s known because it was directed by Quentin Tarantino, and that is his style of movies. With the responses for Rush hour, there was not a lot of explicit content shown through the film. This did not affect our audience. As the movie was more comedy based and classified at a suitable age.
Effects of advertising
Through our primary research, our audience answered the questions by saying they watched the trailer which made them interested to watch it. The feedback we received also revealed the use of through online and posters which influenced them to watch the film. Another reason why the advertising affected our focus group to watch the movie was also because of the use, of the popular actors such as Jamie Fox, being a known actor, attracted them to also be interested to watch. Rush hour had an effective advertisement due to the use of online trailers, and billboards. As well as the exposure of two famous actors involved which our feedback showed drawn them to watch the movie.
Health concerns
The responses also indicate even though the film there was no health concerns that affected our audience. Rush hour also didn’t have any effect on health or negative effects towards the audience.
Censorship debates
As Django contained a lot of explicit content and violent scenes, it has been classified by the government with an age range. As our focus group learned that the use of exposure t the scenes can cause a negative effective. Django being rated an 18 film was debated due to the negative effects it could have on a younger viewer.
With Rush hour, the censorship debate classified it as a 15 film. Our audience preferred Rush hour more due to it having less explicit content viewed. And being more family friendly if younger viewers were able to watch.
Responses
Overall the response we received from Django showed that 100% enjoyed watching Django, as 50% of our group liked action films. This indicates a positive response towards the film. Our feedback also shows that Quentin Tarantino films are also enjoyable for the audience, as the use western and action was emerged to create the movie. The responses we received from rush hour were also positive as, the actors in the film
engaged our focus group to be interested to watch it. Another reason for this was also because the genre action comedy was a popular response we received.
Negotiated
In Django due to the story behind it, showcasing the story of slavery, the audience negotiated by also saying the negative impact towards the film was the use f violence and the plot twist involved. Bringing a western genre in the film as well which makes the film entertaining to watch, rather than educational. With rush hour being a comedy there were no negotiation through our response , as although it was a crime action, the use of funny and mild adult humour involved made it suitable for the type of movie.
task 1b : Hypodermc needle , uses and gratification, reception theory, passive and active
Abigail Mbaki
The hypodermic needle is a theory about audiences , the theory implies that the media has a powerful effect on its audience, so it influences how it's audience think and feel by simply following instructions and doing as they are told. The hypodermic theory believe that their audience are passive. Quinten Tarantino directed , produced and edited Django unchained the way he wanted it to be told ,so that the audience received the film the way he intended for it, also the way he manipulated it by the script , locations he used , the western theme , the shots that way the audience receive the film how he intended it to. The audience learnt about slavery , plantations and history about the slave trade in the way he made the set. So actively the viewers picked to watch Django unchained but passively the audience didn’t know what was going to happen or how the story was going to be told. So they've passively viewed it. The hypodermic needle theory is like a big syringe that Quinten Tarantino has packed with everything he has put in there for the audience to receive and has injected the right amount of what he wants us to see. Quinten Tarantino was very smart when planning the film and it was very successful.
In terms of Rush Hour the audience was active because they intended to watch the film because the audience knew that it was going to be a comedy
.
The uses and gratification theory explain why people consume different types of media and what they gain from the information given. From our survey statistic's and focus group it is shown that 41.7% our audience watched Django unchained by choice and 58.3% did not watch the film by choice but they ended up enjoying the film. In terms of our audience who watched the film Django unchained by choice , they watched the film for their own entertainment ,. The other 58% that did not watch the film by choice had no choice because it was for educational purposes so they had to. Which relates to the Harrold Lasswell theory. Harrold believes that people use the media for their own entertainment just as our audience did. Harrold Lasswell also believes that people use the media for correlation , so for example if they have watched a particular drama soaps which liked ,they will begin to watch different drama soaps because of the experience they gained .In this case most of our audience also watched Django Unchained because of who directed the film. The director was Quintin Tarantino. Many of our audience are Tarantino fans and they enjoy his movies so they put their trust in him to watch this film because they know that they would enjoy it. Another reason why our target audience watched Django Unchained was because of the main character Jamie Foxx , who played Django.
As for Rush hour the audience also liked the film , they really enjoyed it and found it funny. Thed decided to watch the film by choice because they like the actors such as Jackie Chan and Chris Tucker. The audience said if Jackie Chan and Chris Tucker were not the main stars in Rush hour they would have not watched or have enjoyed the film as much.
The reception theory is a theory that studies how audiences receive and interpret the media that they
have consumed. Stuart Hall has created this idea for media and communication studies. This theory has two parts encoding and decoding. Our consumers are a encoding audience , because they have
consumed the message that the film makers want to get to people. By doing this the film makers have
made the film about slavery knowing that most of their target audience would be black. They have also included many historical facts into the film that the audience did not know about before watching the film. The film was also created for educational purposes , to teach the audience more about the slave trade and how slaves were treated. For example the hot box our audience from our focus group mentioned that they did not know what a hot box was before watching the film. Many slaves were kept in the hot box as a form of punishment. The film makers used emotional scenes so they can encode their message to their target audience. The audience were also preferred , they understood the messages within the film and agreed with it. The audience gave a great reception to the film because the film was targeted at people who like western films and people who like historical films. And because the film was based on slavery it gave a great reception to the black community. Everyone's opinions were about the same, because that is the reaction Quinten Tarantino was looking for and he made sure to produce a product like that.
For Rush hour the audience received the film really well , they learnt about the history of china and Kung
Fu.
The hypodermic needle is a theory about audiences , the theory implies that the media has a powerful effect on its audience, so it influences how it's audience think and feel by simply following instructions and doing as they are told. The hypodermic theory believe that their audience are passive. Quinten Tarantino directed , produced and edited Django unchained the way he wanted it to be told ,so that the audience received the film the way he intended for it, also the way he manipulated it by the script , locations he used , the western theme , the shots that way the audience receive the film how he intended it to. The audience learnt about slavery , plantations and history about the slave trade in the way he made the set. So actively the viewers picked to watch Django unchained but passively the audience didn’t know what was going to happen or how the story was going to be told. So they've passively viewed it. The hypodermic needle theory is like a big syringe that Quinten Tarantino has packed with everything he has put in there for the audience to receive and has injected the right amount of what he wants us to see. Quinten Tarantino was very smart when planning the film and it was very successful.
In terms of Rush Hour the audience was active because they intended to watch the film because the audience knew that it was going to be a comedy
.
The uses and gratification theory explain why people consume different types of media and what they gain from the information given. From our survey statistic's and focus group it is shown that 41.7% our audience watched Django unchained by choice and 58.3% did not watch the film by choice but they ended up enjoying the film. In terms of our audience who watched the film Django unchained by choice , they watched the film for their own entertainment ,. The other 58% that did not watch the film by choice had no choice because it was for educational purposes so they had to. Which relates to the Harrold Lasswell theory. Harrold believes that people use the media for their own entertainment just as our audience did. Harrold Lasswell also believes that people use the media for correlation , so for example if they have watched a particular drama soaps which liked ,they will begin to watch different drama soaps because of the experience they gained .In this case most of our audience also watched Django Unchained because of who directed the film. The director was Quintin Tarantino. Many of our audience are Tarantino fans and they enjoy his movies so they put their trust in him to watch this film because they know that they would enjoy it. Another reason why our target audience watched Django Unchained was because of the main character Jamie Foxx , who played Django.
As for Rush hour the audience also liked the film , they really enjoyed it and found it funny. Thed decided to watch the film by choice because they like the actors such as Jackie Chan and Chris Tucker. The audience said if Jackie Chan and Chris Tucker were not the main stars in Rush hour they would have not watched or have enjoyed the film as much.
The reception theory is a theory that studies how audiences receive and interpret the media that they
have consumed. Stuart Hall has created this idea for media and communication studies. This theory has two parts encoding and decoding. Our consumers are a encoding audience , because they have
consumed the message that the film makers want to get to people. By doing this the film makers have
made the film about slavery knowing that most of their target audience would be black. They have also included many historical facts into the film that the audience did not know about before watching the film. The film was also created for educational purposes , to teach the audience more about the slave trade and how slaves were treated. For example the hot box our audience from our focus group mentioned that they did not know what a hot box was before watching the film. Many slaves were kept in the hot box as a form of punishment. The film makers used emotional scenes so they can encode their message to their target audience. The audience were also preferred , they understood the messages within the film and agreed with it. The audience gave a great reception to the film because the film was targeted at people who like western films and people who like historical films. And because the film was based on slavery it gave a great reception to the black community. Everyone's opinions were about the same, because that is the reaction Quinten Tarantino was looking for and he made sure to produce a product like that.
For Rush hour the audience received the film really well , they learnt about the history of china and Kung
Fu.
Monday, 27 March 2017
Friday, 10 March 2017
Thursday, 9 March 2017
Thursday, 16 February 2017
09/02/2016 official filming
Today was the day that we had to reshoot our show. This time we did not have a live audience to give us feedback.
First of all not everyone in our group showed up and also the contestants. There was supposed to be three contestants for each team but sadly we only had two for each team because the rest did not turn up. Also our camera man and sound guy did not turn up .
For filming we only had two camera's , this is because the person who had the third ipad did not turn up so we had to use three. I was using the middle camera , the filming went good because the tripod was good so it was easy for me to move the camera. I did not really have to do much and my team communicated with me very well.
Overall our live show went really well , everyone did a great job.
My overall experience for this unit is it went really well. I enjoyed working with my team and doing this unit. I have learnt how multi camera tv shows works and this has made my interest increase more due to the fact that i was part of one.
What went well was the way we worked together as a team, before it was hard for our group to communicate with each other and everyone was arguing and nobody was getting along but as we began to have more practice runs and everyone was doing their role, the communication and atmosphere within the team developed and we began to work really well. Another thing that went well was our filming , we filmed really well.
Personally I think I did a great job within my role, this is because my role was straight forward, I was the camera man. It was easy and it has developed my camera skills by far and has given me great knowledge on how the cameras work during multi-camera TV shows. I performed really well because I followed the instructions that were given to me. My filming was on point , I did the correct shots at the right time and I managed this time to keep the tripods still so that the camera doesn't shake to ruin the footage.
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