website report

Abigail Mbaki          

                                 Task1: Media Products and audiences –Websites  

For this task I will be analyzing media products which has been created for a certain audience through a report. The media product that I will be reviewing is the Miss Guided website.  I will be using codes and conventions to evaluate this website and give my feedback. By gaining information I had to do my own primary research of what the target audience really think and what makes them fit to be a target audience. The research I conducted was through a questionnaire, I asked the audience questions about the website.  

The Missguided is website is aimed strictly at females, they do not sell male clothes. Their target audience are between the ages of 15-28. Through the statistics of my survey it gave me the results that 70% of the target audience are 15-18 year old's, 20% are 19-21year old's and 10% are the between the ages of 26-28 year old's. So more than halve of the audience are 15-18 year old's. 80% of the girls are from East London, 90% are students and 10% are in full time employment. MissGuided is aimed towards at females of all sizes , they have a tall section , petit and plus sizes. 

The layout of the Missguided website is fairly easy to navigate, the use of the column drop down makes it easier to find exactly what you want in what section. 

 When arriving on the Missguided website there are photographs of young females wearing what is currently trending and these photographs take up most of the page so it is very easy to spot and grab your attention. There are also large offer fonts on the page. The audience found missguided fairly easy to navigate 90% agreed with this . 10% of the audience found it ok. 

The features that stood out the most for the audience was the pictures , the layout and the colours. More than halve of the target audience liked the website said they liked the website and would re-visit the missguided website, reasons for re-visiting the website if they need to buy an outfit. 20% disagreed and said that they would not revisit the website because it does not have any clothes they and also it is not really tailored towards them. 

Most of the audience said that they would recommend this site to their friends , older teens and young people who are interested in fashion.